I’ve always been fascinated on how companies are able to grow rapidly and how they can start off with $10,000 to $20,000 in sales and went up to $16 million.
And this is what I’ve been obsessing about in the past couple of weeks.
So in today’s video, we’re gonna talk about the company that actually did the $20,000 to $60 million just within a span of few weeks
And how YOU can do it using these 10 ways in order to attract your clients the fastest!
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FULL TRANSCRIPT
As you guys know, everything has been shifting drastically for me in the past couple of weeks.
Going from a villa to bouncing back to hotels..
Attending mastermind events to actually creating my 100k Tribe Mastermind business.
Everything that I knew before I had to forget because it was my four-hour work-week brain.
It’s now the Mike Vestil version that’s actually trying to create a real company and a real revolution of bringing entrepreneurs together from all aspects and walks of life.
From people that make zero to a hundred thousand dollars a year to ZERO TO A HUNDRED THOUSAND DOLLARS A MONTH!
To put that vision into context, it’s about creating a hundred thousand tribe members all around the world!
When it comes to doing something that I’ve never done before, I had to study what other people are doing from different industries and learn from them.
Like I said in my previous blogs, the problem when it comes to making money online is, we all learn from each other instead of learning from the people who are already creating ten to even more than a hundred million dollar businesses.
One of the concepts that I’ve really started honing is the concept that I learned from this guy, Jay Abraham.
He talked about how he took Icy Hot which was a company that only did $20,000 and turned that company within a couple years to $60 million.
This was way back late 1900s.
It was a concept of 10 simple mindset shifts that attracts the clients in the quickest way.
To attract not just customers but the clients in an abundance where you actually have so much clients that you do not know what to actually do with them.
Doesn’t that sound like a good problem?
To have more clients than you already possibly know what to do with.
And for that to happen, you need to start understanding and utilizing these 10 things which I’m gonna go over today.
Here they are!
Step #1 STOP CALLING YOUR CUSTOMERS “CUSTOMERS” AND START REFERRING TO THEM AS “CLIENTS”
Now the first thing that we’re gonna go over in the first mindset shift is referring to your customers as your clients.
If you take a look at the dictionary term of what customer is, it’s ‘someone that just buys a commodity.’
When you refer to your customers as customers, it’s actually coming from a place of inequality.
But when you look up the dictionary for what client deals with and what happens when you’re working with the clients, it’s a fiduciary responsibility where YOU CARE AND NURTURE THAT PERSON.
You only give them advice or action steps that is actually beneficial for them.
It’s kind of like a doctor who has a fiduciary responsibility to not prescribe you medicine that you don’t need.
The moment you start looking at the people that are purchasing your product or offer as clients instead of customers, you start seeing at a level of care where you want what’s best for them.
You start wanting to solve their problems, their pain points, their nightmares, and even their health.
You want to GET THEM TO THE NEXT LEVEL, to that ideal self that they want to achieve.
Step #2 CONSIDER YOURSELF A LEADER IN YOUR MARKETPLACE
If you’re someone that gets leads for chiropractors, someone that teaches people fitness, someone that helps people get leads, if you have an informational business or a service businesses. .
You want to SEE YOURSELF AS A LEADER for the client that you’re dealing with.
You gotta understand and realize that they want to be led.
They want to be led to see the future of what is actually possible. They want to see the blueprint and the steps to actually get there.
It’s like what Steve Jobs talked about:
“You cannot connect the dots looking forward, you can only connect the dots looking back.”
Your prospects, like how you gotta see them, they’re not just like 20 to 50 year old men and women that are either watching your videos or your audience members.
How you gotta see them as is almost like innocent children with a curiosity and a sense of innocence and discovery that are just getting started in the niche that you’re trying to help them with.
Like for those chiropractors, instead of looking at the chiropractor that you’re trying to sell your Facebook ad service to as just a chiropractor, imagine them as young innocent curious kids when it comes to the world of online advertising.
Imagine what would happen if you started seeing your clients as people that you’re trying to help get to that next step to actually get to the solution that they want.
They want to be led instead of you telling them what you could do for them or you telling them how it’s going to happen.
And how you do that is by asking them the right questions that’ll actually get them there.
Step #3 TAKE A POSITION AND MAKE AN ACTUAL STAND
When you consider yourself a leader and you’re only doing what’s best for your client, you have to be willing to take a stand when you know that you have to be honest with your client.
If the client is doing something that’s very bad for their health, you have to be the one that takes the sense and says, ‘Hey, you know what, that’s not good.’
You have to make sure that you do this because that’s what’s gonna make them better.
Step #4 STAY FUTURE-PACING
Instead of telling them the process, you want to future pace them to the end result by painting a vivid imagery, a picture of where their life can be after they’ve already taken that decision.
The thing about your client is, they don’t have enough understanding and awareness of what’s actually possible.
I’m talking about the greatness that’s inside of them.
Remember, they’re like little kids with curiosity and wonder, and you tell them that they can be whatever they want to be in the world. What you do after that is you give them all the tools and strategies as much as you could.
You want to start future pacing to where the client’s heaven or fantasy is, so that you could get them motivated to take the action.
Because the way you do this to get a client to take action is, you want to paint their present nightmare and their future fantasy and then you bridge the gap with your offer or your service.
Step #5 HAVE A HIGHER PURPOSE
Steve Jobs said the following and it forever changed my life!
He basically said,
“Would you just merely want to live a life where you are just selling things, or would you rather spend every second of every minute of every hour of every day for the rest of your life focusing on creating transformations for other people?”
Imagine the life that you’re gonna live knowing that because you existed, your clients are living a better life.
Imagine how that vision can pull you out of bed!
Step #6 FALL IN LOVE WITH YOUR CLIENTS’ NEEDS, WANTS AND DESIRES
You need to be willing to understand the hell that they’re going through every single day. .
Their hair-on-fire problem, the bleeding neck problem that they have, and you need to be there for them like what a parent does for his child.
Your clients are in this space where they want to learn something, they want to better themselves and to get a better future but they don’t know how to get there.
And the only way for you to help them get to where they want to be and to make the money in the transaction when you exchange value for the service, is to fall in love with their problems, their issues, what is going on in their day-to-day life, what they are annoyed about, or what is it in the past that burnt them out.
If you could follow your client like how Tony Robbins talks about this, you will never have to worry about business because you will find the pain-points that your competitors cannot see.
The people that win are the ones that fall in love with their clients.
If you read the letters that Jeff Bezos sent to his shareholders in Amazon back in early 1997, he said this:
“The customer is first. All the things that we do in amazon.com is just for the customers.”
Amazon blew up from $16 million in a single year to $167 million the moment they fell in love with their clients AND WHEN EVERY SINGLE DECISION IS BASED OFF OF THAT.
The 100K Tribe Vision
Guys, this is the same mindset that I’m trying to infuse within the 100k tribe team that we have.
We’re working with some of the top entrepreneurs in sales, in mindset, spirituality, and feminine energy along with a lot more high ticket sales.
What’s crazy is, when you deal with all of these people that have fallen in love with a client, that aspect is already within them.
The only way I was able to fall in love with the client was when I realized where they were struggling. And I realized I couldn’t be the person that could just teach them everything.
So I had to hire all these people in and now they’re the ones that teach them.
Take for example, YouTube and Facebook Ads.
Now we got a guy that’s responsible for spending around $40,000 a day with all of his clients in terms of Facebook Ads.
That’s kind of like where the information is coming up, directly from the source!
The only reason why is because I started asking myself how can I fall in love with the client every single day.
THIS IS WHAT CREATES MOMENTUM GROWTH IN YOUR COMPANY AND IN ATTRACTING MORE CUSTOMERS.
Step #7 HAVE A MASSIVE EMPATHY FOR YOUR CLIENTS
Like I said in the above step, your client is basically like an innocent child that has goals, dreams, wants, and aspirations.
They want to become somebody and your service is what’s gonna get them there. The only way to do that is if you could actually feel for them.
All sales are basically a heart-to-heart from the person with the product or service to the client, and where they can meet in the middle so that together they could go to that next level.
Now the only way to be there is to be more empathetic with your clients.
- To understand what they’re going through;
- Recognize their pain-points;
- Understand that you’re the one that can actually help them get to that next level.
Step #8 CREATE CLARITY, FOCUS AND CERTAINTY FOR YOUR CLIENTS
Understand that in your client’s life, especially when they’re trying to get new goals, they’re very unsure of things.
Their friends and family are probably judging them.
I remember when I was trying to hit my goals, people around me would always judge me.
I knew I needed someone who is more certain than me to understand the road where I am, that the blueprint that I was on is what’s gonna get me to the next step.
Being more certain will get you more customers and clients.
I am purely certain without a shadow of a doubt that we provide results for our clients in all aspects. From coaches, consultants, high-impact entrepreneurs, to actually get their messaging, their branding, and their services out there.
You have to believe in them and see the greatness within them before they see it in themselves.
It actually took a lot of time for me to understand that I had greatness within me and man, it took someone who saw me as a client in their mind that they had this responsibility to basically ensure a certainty in me that if I just follow these steps, if I did what they told me to do. .
The Mike Vestil that you see today is what you see and it’s because I literally borrowed somebody else’s certainty when I was uncertain of myself.
Step #9 YOUR OFFERS AND SERVICES SHOULD BE VALUE-BASED
Don’t be like everybody else.
How you can do that is by focusing on the first eight and then FOCUS ON VALUE. Ask yourself these two questions:
- How can I add more value to my end clients?
- How can I add more value that nobody else is doing?
If you study Apple or Amazon, you’ll see that the shift is away from actually just making money or getting massive sales.
THEY FOCUS ON ADDING THE MOST VALUE TO THE END CLIENT.
And all MONEY is, is an EXCHANGE OF VALUE.
When you’re the one that gives more value to this client, this niche, that no one else is doing in your marketplace. .
Even if you’re not well-known, even if you’ve never been in business before and you just focus on just adding more value, you could be a newbie and get into this business of serving people.
Serve your clients and kill every single one of your competitors!
These people just focus on how they can add more benefits and features instead of actually focusing on adding value to the user.
Now if you understand the last concept that I’m gonna talk about, then it’s only a matter of time before money switches hands.
That’s if you intentionally. .
Step #10 START GIVING VALUE IMMEDIATELY
It doesn’t matter if you don’t give me a dollar today, next week or next year.
I know that I will consistently provide more value on a daily, weekly, hourly, or a minute basis to my clients that I’m working on.
I will give more value to even the future prospects by just giving the best FREE CONTENT out there on my blog, on my Instagram and on my Youtube channel that no one else has given out there for free.
Because by the time that they’re ready and mature (remember, we’re seeing our clients as innocent kids) . .
If you just give more value than anyone else, what’s gonna happen is . .
One or two years down the road when they’re ready, then that transaction’s gonna be so easy.
I’m telling you this, I’m getting some massive results right now just because I started putting value out there in late 2016.
It’s like a goodwill of those people who are thinking, ‘Oh, this guy’s been putting consistent content out there every single week for the past year or two and I’ve learned a bunch of things.”
When they’re ready, BAM! The money transaction happens.
At the end of the day, when you stop focusing on the lower paradigm business models and you focus on pure service . .
Once you understand that it’s all about the clients and giving them the best result possible, you can literally write your own paycheck!
So guys hopefully that helps.
I’ll see you guys on my next blog!
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