How To Sell Jewelry On Instagram: A Step-By-Step Guide

Selling affordable jewelry is a fantastic option to reach a larger audience and tap into emerging trends at a lower cost. Because affordable fashion jewelry is accessible to most buyers, tapping into this market is ideal if you want to grow your potential audience without spending a lot of money upfront. If you decide on this niche, you won’t be creating your own products but instead will be sourcing and reselling products.

However, keep in mind that the quality may not be optimal if you sell cheap fashion jewelry. While most customers who buy affordable jewelry products expect the items to be cheaply made, you want to make sure what you’re selling isn’t too flimsy or easily broken. Finding the right wholesale manufacturer is critical in this case, as is addressing any customer concerns that may arise regarding the quality of your products. 

Vintage jewelry is another profitable niche you can tap into, especially if you’re passionate and knowledgeable about vintage items. Defining what is vintage can be subjective, but in general, it refers to jewelry that is unique and has a history or story behind it. Many buyers love vintage jewelry because it has a special meaning or significance, and it’s not as common as modern jewelry. Additionally, vintage pieces often have more character than newer pieces due to their unique designs. 

However, there are also some disadvantages to selling vintage jewelry online. You’ll have to consider the condition of your pieces and, if possible, have your products cleaned and polished before putting them up for sale. Additionally, it can be challenging to get an accurate sense of how much your pieces are worth. Not all vintage jewelry pieces are created equal, and developing a price point can be difficult with rare or unique items. Researching the current trends in vintage jewelry can help you better understand what buyers are interested in and help you price your pieces accordingly.

Body jewelry refers to any jewelry used with piercings, including earrings, nose rings, belly button rings, and eyebrow studs. Because there are so many trendy options to choose from, selling body jewelry is a fantastic niche for your online store.

If you want to sell many types of different products, this niche may be the best fit for your business. However, selling a wide variety of jewelry means higher upfront costs, and you’ll likely need to source your products from multiple manufacturers. Using different suppliers means more quality control for you but also more flexibility when it comes to expanding your inventory.

If you’re knowledgeable about quality jewelry and have access to reliable suppliers, selling fine jewelry may be the right niche for you. Fine jewelry typically refers to pieces made of precious metals and gemstones that are often quite expensive, unlike affordable or costume jewelry, which is generally made of less valuable materials.

Many people choose to purchase fine jewelry because it holds its value over time. While it is more expensive to source, you can also make a much higher profit margin than with cheaper options. 

However, selling fine jewelry on Instagram may prove difficult if you don’t already have a reputable brand since buyers making such a significant investment may feel uncomfortable making the purchase on a social media site.

If you’re crafty or have the skills necessary to make your own jewelry, launching an Instagram page featuring your handmade goods is a great way to monetize your hobby. Handmade jewelry is incredibly versatile and can be tailored to fit any style or occasion. Additionally, because each piece is unique, there’s a certain level of exclusivity that comes with owning a handmade piece of jewelry.

There is no doubt that handmade jewelry has become increasingly popular in recent years, especially on social media platforms like Instagram. While this popularity may be partly because handcrafted jewelry is unique and often more affordable than mass-produced jewelry, it’s also essential to consider the time it will take to produce your pieces. You’ll have to price your stock accordingly to account for your time and labor, without pricing potential buyers out at the same time.

Once your profile is customized, you can start creating Instagram posts that include images of your products. However, Instagram doesn’t let you link to outside sites directly in captions, so you’ll need to set up an Instagram store to import and tag your products. 

To build your store and make shoppable posts, you will need a Facebook business page on which you are the designated business admin. Once you have your Facebook business page set up, you can connect it to your Instagram profile and start uploading your product catalog.

To import items to your Instagram, you will first have to upload them using the Facebook commerce manager. Also known as the Facebook catalog manager, this tool lets you upload photos and descriptions of all the products you wish to sell directly on your Instagram.   

Luckily, integrating your Facebook page with your Instagram account is simple. Once your products are uploaded to the catalog manager, go to your Instagram profile and click on edit profile. Then, select page which will bring you to this screen:

Choose connect existing page to sync your catalog with your Instagram and you’ll be ready to set up shopping.

To make a shoppable Instagram, you’ll have to turn on the shopping feature. To do so, go to settings and click on business. Click on shopping, which will automatically give you access to the Instagram shopping feature. Your profile will now have an extra tab with your products and a view shop tab. 

Additionally, you’ll now be able to start tagging your products in photos on your Instagram feed, making it simple for buyers to shop directly from your page! However, the work isn’t over quite yet—you’ll need to properly market your store to start attracting loyal buyers, which I’ll cover in the next section.

A free way to market your store is by using Instagram #hashtags. Hashtags are an easy way to get your jewelry store in front of a broader audience on Instagram. When you include popular hashtags in your Instagram posts, your photos will appear when people search for those terms. You can use hashtags to target specific audiences or broaden your reach to new followers.

The key is to use hashtags relevant to your business and the products you sell. For example, if you sell necklaces, you might use the hashtag #necklaceaddict. Or, if you’re targeting brides-to-be, you might use the hashtag #ringinspo. It would be best if you also created a hashtag that is unique to your brand that you use in every post you make.

Influencers on Instagram run accounts with a large following that can help promote your jewelry store. Typically, when partnering with these influencers or brands, you will have to pay them—the more followers they have, the more expensive these partnerships will be. However, if it increases engagement with your page, the fees may be worth the cost. 

However, finding the right fit for your brand and getting them to promote your store can be difficult. One way to discover influencers who may be interested in your product is to look at similar brands and see who promotes them. If they partner with like-minded businesses, they may be interested in partnering with your jewelry store. You can find similar stores by searching applicable hashtags on Instagram’s explore page.

Instagram advertising campaigns can be incredibly beneficial for businesses of all sizes. A paid Instagram advertising campaign allows users who don’t follow you to see your posts. You can target these potential customers by location, age, gender, interests, and other demographics.

One of the great things about Instagram advertising is that you can use creative visuals to catch people’s attention. You can also include a call-to-action (CTA) button on your ad to direct people to your website or landing page.