If you want to advertise your business online, Google Ads is a great option. This platform can help you reach a large audience quickly and easily. Additionally, it can be very cost-effective, as you only pay when someone clicks on your ad.
In this article, I will discuss some of the key benefits of Google Ads and look into how it can help you grow your business. Let's get right into it.
Using Google Ads
Since Google owns a large part of the search engine market share, it's no surprise that its advertising platform is so popular. With Google owning as much as 92% of search engine traffic right now, it's one of the best places to reach a large audience.
It's also interesting to note that the company makes $147 billion in revenue, out of which search engine income accounts for $108 billion.
The following are the benefits you can expect when you advertise with Google.
1. Targeting Capabilities
The targeting capabilities in Google ads are extensive. Whether you're a dentist using Google ads to attract new patients, or a retailer targeting holiday shoppers, you can use Google's ad targeting options to reach your ideal audience.
This is because Google has access to a wealth of data about its users. You can target your ads by various criteria, making it easy to reach the right audience. The following are some of the targeting options:
Many other targeting options are available in Google Ads, making it easy to show your ads to the right audience.
2. Ability To Leverage The Audience's Intent
Search intent is one key phrase that every marketer should be aware of. It's basically what a person is looking to accomplish when searching for something on the internet.
For example, someone could be looking to buy a product, find out more information about a topic, or even browse for fun.
The great thing about Google Ads is that it allows you to leverage the audience's intent. When someone searches for a keyword related to your business, they have some intention or need.
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As a result, they're more likely to convert into a customer or take some other desired action if you can fulfill such intent. This is one of the main reasons why Google Ads are so effective.
Unlike social networks such as Facebook or Instagram, people aren't just scrolling through their feeds aimlessly and find your ads interrupting their experience. They're actively searching for something, making them more likely to take action if they believe you can provide the answer they seek.
3. Google Is Constantly Innovating
Google is known for its innovation. The company is constantly testing new features and expanding its products. This means that there's always something new to try in Google Ads.
For example, one big update on the platform introduced dynamic Google search ads, which allow you to create an ad that automatically adjusts to fit the keyword a user searched for. This is a great way to improve your click-through rate and reach more people with your message.
Google is also constantly testing new features in its algorithm, impacting your ad campaigns. For example, Google recently announced that it would be giving preference to sites with a mobile-friendly design.
If you have a website that's not optimized for mobile, then your Google Ads campaigns could be less effective.
As a result, it's essential to stay up-to-date with the latest changes in Google Ads to make the most of the platform.
4. Campaign Controls
Using analytics tools for eCommerce to track your campaigns is critical for any business. Google Ads provide a wide range of campaign controls to track your campaigns and see how they're performing.
For example, you can use the platform's built-in reporting tools to track your click-through rate, conversion rate, and cost per conversion. This data can be very valuable in optimizing your campaigns.
You can also use Google Ads to A/B test different ad copy or landing pages. This allows you to find the best-performing version of your ad to get the most out of your campaigns.
If you want to scale your Google Adwords campaigns and increase the value that online ads bring to your business, you can look at your analytics before pulling the trigger and increasing your ad spend.
5. Budget Controls
Real-time budget control is one of the great features of Google Ads. You can set a daily budget for your campaigns, and Google will automatically adjust your spending so that you don't go over your budget. This is a great way to control your ad spend and ensure that you're not spending more than you can afford.
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You can also use Google Ads to create campaigns with limited budgets. For example, if you only want to spend $10 per day on a campaign, you can set this as your budget, and Google will make sure that your ads don't run more than this amount.
This feature is handy for small businesses or businesses on a tight budget.
6. Google Ads Are Flexible
Google Ads is a very flexible platform. There is a wide range of options and settings that you can use to customize your campaigns.
For example, you can choose from various ad types, including text ads, image ads, video ads, and rich media ads. As mentioned before, you can also customize your ad targeting so that you're only reaching the people who are most likely to convert into customers.
This flexibility allows you to create campaigns tailored to your business and target audience. As a result, you're more likely to see success with your campaigns.
7. Creating Brand Awareness
With various tools in your ad campaign, you can create brand awareness for your business with Google Ads.
Google Display Network allows you to place your ads on websites and apps related to your business. This helps you reach people who might be interested in what you have to offer.
You can also use video ads to create awareness for your brand. YouTube is the second-largest search engine globally, so this is a great way to reach people looking for videos related to your business.
It's good to know that once you learn how to set up Google Ads, you can use the same interface to set up YouTube video campaigns.
8. More Conversions Than Other Sources
Google ads are great because they have a very high conversion rate.
When you compare Facebook ads vs. Google ads, the latter usually converts higher. While social media channels convert at around 1.9% on average, Google Ads convert at around 4.4%.
People searching on Google are usually further along in the buying cycle than people who are just scrolling through their feed.
They're typically looking for something specific, and they're more likely to buy it when they see an ad for it.
This makes Google Ads a great way to get conversions, especially if you're selling products or services that people are already searching for.
However, consider that quite a few factors determine your conversion rate.
Consider the following elements:
You should be able to achieve a high conversion rate if you work diligently on all of these.
9. Better ROI
Since Google is demographic-based and allows you to target your advertising to a specific audience, your return on investment (ROI) is usually relatively high.
You can use Google's tools to track how much money you're spending on each conversion and compare it to how much revenue each conversion generates. This way, you can see exactly how much money you're making from your Google Ads campaigns.
If you want to generate a good ROI, you need to ensure that your campaigns are well-designed and target the right people with your ads.
You also need to make sure that you have a good product or service that people want to buy.
When it comes to ROI, there are three types of bidding strategies available:
The best bidding strategy for you will depend on your business goals.
If you're looking to generate leads, then the cost-per-action bidding strategy might be best.
But if you're looking to increase brand awareness, then the cost per thousand impressions might be the better option.
It depends on what you're trying to achieve with your Google Ads campaigns.
10. Quick Results
Another reason why you might consider using Google Ads is that the results are usually faster than other digital advertising methods.
Once you launch your campaign, you can start seeing results almost immediately.
This is in contrast to SEO, which can take months or even years to see significant results.
If you need to generate leads quickly, then Google Ads might be the better option for you.
11. Remarketing Capabilities
Google AdWords also has a remarketing feature that allows you to target people who have previously visited your website. This can be an effective way to reach out to past customers and encourage them to return to your website and purchase your products or services.
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Using cookies on various sites to track users' online activity, AdWords can place your ads before these users as they visit other sites across the web.
This way, you can remind them of what you offer and encourage them to take the desired action. Remarketing is a potent tool, and it can be highly effective in driving conversions.
12. Google's Massive Reach
Finally, another reason to consider using Google Ads is because of Google's massive reach.
The Google search engine processes approximately 8.5 billion search inquiries each day. If you use Google Ads, you can potentially reach a vast audience of targeted people.
This is in contrast to traditional marketing channels, such as television or print, where you're essentially just interrupting a small number of people and hoping that they're interested in what you have to say.
Other Factors To Consider
Here are a few other considerations to keep in mind when it comes to making the most out of Google Ads.
Google Shopping Ads
Internet users looking to buy a product usually search for it on Google.
This is where Google Shopping Ads come in. This type of paid advertising allows you to showcase your products on the Google search engine results pages.
When someone searches for a product you sell, your ad will appear at the top of the search results, with a photo of your product, the price, and other relevant information.
Google Shopping Ads are a great way to increase traffic to your website and generate eCommerce-based sales.
App Ads
While search engine marketing, PPC campaign ads, and Google Shopping Ads are all great ways to generate traffic and sales, you might want to consider one other type of advertising: app ads.
App ads are a type of paid advertising that allows you to promote your mobile app on the Google search engine results pages.
When someone searches for a keyword related to your app, your ad will appear at the top of the search results. App ads are a great way to increase downloads of your app and generate more user engagement.
Google Analytics
Google Analytics data can provide valuable insights into your website traffic and marketing campaigns. This data can help you understand which of your marketing efforts are working and which ones are not.
Google Analytics is a free tool that you can use to track, analyze, and report on your website traffic. If you're not using Google Analytics, you're missing out on valuable data that could help you improve your marketing efforts.
Ad Rank
Google Ads offers a feature called "ad rank," which determines where your ad will appear on the search engine results pages. Ad rank is based on several factors, including the quality of your ad, the relevance of your keywords, and the amount you are willing to pay per click.
The higher your ad rank, the more likely potential customers will see your ad.
Other Marketing Strategies
Search advertising can be a part of your digital marketing strategy to reach potential customers, but it's not the only tool you should use. Some other digital marketing strategies that you might want to consider include social media marketing, content marketing, and email marketing.
Since digital marketing is a broad topic covering a wide range of marketing activities, the best way to approach it is to think of it as a mix of different marketing channels that you combine to reach your target audience.
Conclusion
Google Ads are an excellent tool for almost any online advertiser. Whether you're looking to generate leads, increase brand awareness, or sell more products or services, Google Ads can help. The platform has a massive reach, provides quick results, and gives you access to powerful remarketing capabilities to help you achieve your business goals.
Always keep an eye on your analytics and be willing to change your strategy according to what's working and what's not. This ensures that Google Ads becomes a very effective way to market your business online and a crucial part of your overall marketing strategy.
Want to learn more about using Google Ads in a specific industry? Check out these articles on using Google Ads for real estate and Google Ads for small business.
